Taste of Asia, the renowned Romanian provider of Asian products and ingredients, with locations in Cluj, Timișoara, and Iași, has recently implemented an Electronic Shelf Label (ESL) solution provided by IT Genetics, following roughly three years of consultation with our team of specialists.
Committed to maintaining the highest standards of quality and being passionate about Asian cuisine, Taste of Asia has continually sought ways to enhance their customer experience. The adoption of the IT Genetics electronic shelf label solution marks a strategic step in this direction.
Challenge
The discussions for this project began nearly three years ago when the client first expressed his interest in our electronic shelf label solution. Despite initial enthusiasm, the implementation had been postponed due to a lack of necessary funds.
“We knew our partner was very much interested in this solution, but like any other retail company, financial resources can fluctuate based on seasonality, trends, or other external factors. It is important to stay close to our clients, understand their challenges, and offer them flexible solutions tailored to their specific needs.”
Dana Vladutoiu, Key Account Manager
Continuous consultation and collaboration
Over three years, our team maintained constant contact with the client. This close collaboration allowed us to find personalized solutions and ensure that once funds were available, the implementation would proceed smoothly.
The IT Genetics electronic shelf label solution arrives in Cluj
After three years of collaboration and careful planning, the electronic shelf label solution provided by IT Genetics was successfully implemented in the Taste of Asia stores in Cluj. Implementation in the Timișoara and Iași stores is anticipated in the near future.
Client Benefits of the ESL Solution:
- Real-time updates of prices and product information, reducing errors and saving time
- Operational cost reductions by eliminating the need for paper labels
- Enhanced customer experience with accurate, updated information
- Sustainability through reduced paper use and associated waste
The IT Genetics electronic shelf label solution will allow the retailer to display updated prices, thus offering an improved shopping experience.
We know that time is our most limited resource. Therefore, at IT Genetics, we optimize it and strive to make technology accessible to clients based on their needs. Through the implementation of the electronic shelf label solution, Taste of Asia enjoys significant time savings, as price updates and information can be performed quickly and efficiently.
“Opening a new retail store is a major challenge, involving many resources, time, and effort. In this context, the electronic shelf label solution from IT Genetics represented a real advantage. These modern labels simplify real-time price updates, reducing errors and saving valuable time for staff. Additionally, they contribute to a modern and professional store image, improving the shopping experience for customers. Without the IT Genetics electronic shelf label solution, I would not have managed to open the second store in Cluj so quickly.”
Alin Mircea Varga, Managing Partner Taste of Asia
IT Genetics and Taste of Asia: A successful partnership!
IT Genetics solutions are designed to optimize and automate workflow processes, and each solution developed by the company is customized according to the client’s specifications and absorption potential.
By implementing the electronic shelf label solution, Taste of Asia solidifies its position in a dynamically competitive landscape, offering customers a pleasant and efficient shopping experience.
As our partnership continues, we are committed to developing and implementing new technological solutions to support the growth and success of Taste of Asia. We are proud of the achievements we have made together and look forward to the future with confidence, ready to meet the challenges and opportunities of the retail industry.
